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  • KPI List
  • KPI Filter
  • Maturity Level
Maturity Level

CDP Value Drivers & Use Cases

  • Revenue Growth
  • Operational Efficiency
  • Marketing Efficiency
  • Future-Proof the Business
Foundational
Beginner
Intermediate
Expert
Martech Total Cost of Ownership
  • Provide a single source of truth for customer data
Product Mix Optimization
  • Manage inventory and product mix effectively
Customer Data Management
  • Increase number of known profiles
  • Link more unknown to known profiles
  • Implement predictive identity resolution
  • Manage large customer datasets
  • Manage and automate customer identity resolution
  • Add new customer data sources
  • Transform and prep customer data
Employee Productivity
  • Help customer service teams resolve issues faster
  • Improve customer service experiences
  • Maximize effectiveness of customer service teams
  • Connect customer service with marketing and sales
  • Increase operational efficiency with automation

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