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KPI List
KPI Filter
Maturity Level
KPI List
CDP Value Drivers & Use Cases
Revenue
Growth
Customer Acquisition
Lead Generation
Conversion Rate
Customer Growth
Revenue per Customer / LTV
Customer Retention
Churn Rate / Win-Back Percentage
Customer Advocacy
NPS / Customer Referral Rate
Operational
Efficiency
Martech Total Cost of Ownership
IT Cost Savings
Product Mix Optimization
Profit Incrementally
Customer Data Management
Increase Known Profiles
Time Savings
Employee Productivity
Efficient SG&A Expenses
Marketing
Efficiency
Acquisition Costs
Cost per Acquisition
Campaign Spend & ROI
Cost per Campaign / ROAS
Time to Launch / ROAS
Channel Revenue Optimization
ROI
Marketing Expense Across Touchpoints Optimization
ROI
Future-proof the
Business
Minimize Risk with Data Security & Privacy
Reduce Risk of Security Breaches
Data as Source of Competitive Advantage
Data Strategy
Data Quality
Long Range Strategic Capabilities & Organization Roadmap
Routine Tracking of Tech, Training, Change Management and Process Improvement Plans
Enhance “Phygital” Presence
Points of Distribution
