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CDP Value Drivers & Use Cases

  • Objective: Marketing Efficiency
  • Strategy: Campaign Spend & ROI
  • KPI: Cost per Campaign / ROAS

Does this sound familiar?

“We don’t want one-size-fits-all campaigns. How can we make sure we only include different audience segments in campaigns that will resonate with them?”

“How can we do efficient and effective testing before we fully invest in a campaign?”

“Our media spend is inefficient because we can’t target better across audiences.”

“How do we maximize the efficiency and effectiveness of our cross-channel journeys?”

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