< start over
KPI List
KPI Filter
Maturity Level
Maturity Level
CDP Value Drivers & Use Cases
Revenue Growth
Operational Efficiency
Marketing Efficiency
Future-Proof the Business
Foundational
Beginner
Intermediate
Expert
Customer Acquisition
Connect customer data across sources and systems
De-dupe customer records
Identify audiences for micro-segmentation
Convert unknown customers into known customers
Identify high-value leads
Reduce abandoned cart rate
Expand and enrich unified customer profiles
Deliver real-time web personalization
Understand channel and time effectiveness
Optimize initial offers
Enable real-time omnichannel recommendations
Create customized web experiences
Customer Growth
Identify LTV of different segments and individuals
Identify customer segments with propensity to purchase more
Target high-value segments
Identify and segment customers by journey stage
Connect customer journeys across brands and channels
Customer Retention
Identify customers likely to churn
Improve ability to predict churn
Identify relevant content for specific audiences
Increase conversion with relevant content/offers
Make meaningful product recommendations
Improve customer service effectiveness
Help service teams mitigate churn
Customer Advocacy
Use NPS data for segmentation