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KPI List
KPI Filter
Maturity Level
Maturity Level
CDP Value Drivers & Use Cases
Revenue Growth
Operational Efficiency
Marketing Efficiency
Future-Proof the Business
Foundational
Beginner
Intermediate
Expert
Minimize Risk with Data Security & Privacy
Easily manage customer data access controls
Implement company-wide data governance policies
Execute DSRs
Integrate with OneTrust
Comply with privacy policies across geographies
Data as Source of Competitive Advantage
Speed up the time to ingest new data
Maintain accuracy and cleanliness of customer profiles
Consolidate customer records across systems
Integrate third-party and partner data sources
Make data insights accessible across the organization
Long Range Strategic Capabilities & Organization Roadmap
Eliminate costly out-of-date tech and processes
Enhance “Phygital” Presence
Keep up with shifting consumer demand
Connect physical and digital customer journeys