De-dupe customer records to eliminate redundancies and maintain clean, accurate, unified customer profiles that are compliant with privacy regulations.
KPI ListCDP Value Drivers & Use Cases
Does this sound familiar?
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“We have multiple consumer records in multiple systems that don’t ‘talk’ to each other, so we don’t always have the accurate picture we need to optimize our efforts.”
Use Case
How We Help
Identity resolution connects known and unknown customer data across multiple touch points, giving greater visibility into the entire omnichannel customer journey.
Level
Foundational
Personas Supported
Data & AnalyticsMarketing