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KPI List
KPI Filter
Maturity Level
KPI Filter
1
Select Objective...
Revenue Growth
Operational Efficiency
Marketing Efficiency
Future-Proof the Business
2
Select Strategy...
Customer Acquisition
Martech Total Cost of Ownership
Acquisition Costs
Minimize Risk with Data Security & Privacy
Customer Growth
Product Mix Optimization
Campaign Spend & ROI
Data as Source of Competitive Advantage
Customer Retention
Customer Data Management
Channel Revenue Optimization
Long Range Strategic Capabilities & Organization Roadmap
Customer Advocacy
Employee Productivity
Marketing Expense Across Touchpoints Optimization
Enhance “Phygital” Presence
3
Select KPI...
Lead Generation
Revenue per Customer / LTV
Churn Rate / Win-Back Percentage
NPS / Customer Referral Rate
Cost per Acquisition
Cost per Campaign / ROAS
ROI
ROI
IT Cost Savings
Profit Incrementally
Increase Known Profiles
Efficient SG&A Expenses
Reduce Risk of Security Breaches
Points of Distribution
Routine Tracking of Tech, Training, Change Management and Process Improvement Plans
Data Strategy
Conversion Rate
Time to Launch / ROAS
Time Savings
Data Quality
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KPI Filter