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KPI List
KPI Filter
Maturity Level
Maturity Level
CDP Value Drivers & Use Cases
Revenue Growth
Operational Efficiency
Marketing Efficiency
Future-Proof the Business
Foundational
Beginner
Intermediate
Expert
Acquisition Costs
Lower cost of mass customer acquisition
Campaign Spend & ROI
Identify optimal lookalike seeds
Manage audience suppression
Execute efficient A/B testing
Orchestrate seamless customer journeys
Quickly understand campaign performance
Channel Revenue Optimization
Optimize campaign performance by channel
Marketing Expense Across Touchpoints Optimization
Implement multi-touch attribution