Manage suppression by targeting lookalike and likely-to-buy prospects, improving opportunities for conversion, while reducing ad spend.
KPI ListCDP Value Drivers & Use Cases
Does this sound familiar?
“We don’t want one-size-fits-all campaigns. How can we make sure we only include different audience segments in campaigns that will resonate with them?”
Use Case
How We Help
Suppression allows marketers to limit certain audiences from receiving irrelevant campaigns, ensuring only the right people get the most relevant messaging, at the right time.
Level
Intermediate
Personas Supported
Marketing