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KPI List
KPI Filter
Maturity Level
Maturity Level
CDP Value Drivers & Use Cases
Revenue Growth
Operational Efficiency
Marketing Efficiency
Future-Proof the Business
Foundational
Beginner
Intermediate
Expert
Martech Total Cost of Ownership
Provide a single source of truth for customer data
Product Mix Optimization
Manage inventory and product mix effectively
Customer Data Management
Increase number of known profiles
Link more unknown to known profiles
Implement predictive identity resolution
Manage large customer datasets
Manage and automate customer identity resolution
Add new customer data sources
Transform and prep customer data
Employee Productivity
Help customer service teams resolve issues faster
Improve customer service experiences
Maximize effectiveness of customer service teams
Connect customer service with marketing and sales
Increase operational efficiency with automation