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CDP Value Drivers & Use Cases

  • Objective: Operational Efficiency
  • Strategy: Customer Data Management
  • KPI: Increase Known Profiles

Does this sound familiar?

“We don’t have enough ‘known’ profiles in our data.”

“We should be able to link more ‘unknown’ profiles to ‘known’ profiles in our data.”

“How can we make use of technologies like predictive identity resolution?”

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