CDP Value Drivers & Use Cases

Equip customer service agents and in-person associates with the most relevant messages and offers based on customer preference to improve conversion, retention, cross-sell and upsell opportunities, and customer experience.

• Agent Console equips customer agents with unified customer profile data, enabling contextualized interactions and more knowledgeable customer service experiences.
• Next-best action recommendations surface the right content, for the right customers, at the right time, empowering agents to give highly relevant suggestions for products and services.