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  • KPI List
  • KPI Filter
  • Maturity Level
Maturity Level

CDP Value Drivers & Use Cases

  • Revenue Growth
  • Operational Efficiency
  • Marketing Efficiency
  • Future-Proof the Business
Foundational
Beginner
Intermediate
Expert
Customer Acquisition
  • Connect customer data across sources and systems
  • De-dupe customer records
  • Identify audiences for micro-segmentation
  • Convert unknown customers into known customers
  • Identify high-value leads
  • Reduce abandoned cart rate
  • Expand and enrich unified customer profiles
  • Deliver real-time web personalization
  • Understand channel and time effectiveness
  • Optimize initial offers
  • Enable real-time omnichannel recommendations
  • Create customized web experiences
Customer Growth
  • Identify LTV of different segments and individuals
  • Identify customer segments with propensity to purchase more
  • Target high-value segments
  • Identify and segment customers by journey stage
  • Connect customer journeys across brands and channels
Customer Retention
  • Identify customers likely to churn
  • Improve ability to predict churn
  • Identify relevant content for specific audiences
  • Increase conversion with relevant content/offers
  • Make meaningful product recommendations
  • Improve customer service effectiveness
  • Help service teams mitigate churn
Customer Advocacy
  • Use NPS data for segmentation

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