“We’d like to deliver a more personalized and tailored experience on our website to increase conversions.”
KPI ListCDP Value Drivers & Use Cases
Does this sound familiar?
“We should be able to take advantage of mobile features to deliver more timely and personal experiences to customers.”
“How can we reduce our abandoned cart rate?”
“We need better insights to know which channels and times are most effective for different segments.”
“We should be able to identify highly targeted segments that we want to treat differently.”
“How do we provide customized web experiences for both known and anonymous visitors to our web site?”
“The initial offers we make to consumers are critical, how do we make sure they are optimized?”