Identify optimal micro-segments for precise campaign targeting and audience suppression, improving engagement and quality of customer experience, while reducing ad spend.
KPI ListCDP Value Drivers & Use Cases
Does this sound familiar?
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“We should be able to identify highly targeted segments that we want to treat differently.”
Use Case
How We Help
Micro-segmentation allows for precise targeting and audience suppression, ensuring the right audiences receive only the most relevant messaging.
Level
Foundational
Personas Supported
MarketingMedia & Advertising