CDP Value Drivers & Use Cases

Identify customers in each stage of the customer journey and understand how to move them from one stage to the other to provide seamless customer experiences.

• Segmentation identifies audiences with similar attributes/behaviors across each stage of the customer journey.
• Predictive analytics and machine learning predict customer behavior and propensity to purchase across channels.
• Treasure Data Customer Journey Orchestration helps guide customers through a seamless path to purchase through relevant, contextualized, omnichannel experiences.