Identify customers with the highest propensity to purchase more and increase their lifetime value (LTV).
KPI ListCDP Value Drivers & Use Cases
Does this sound familiar?
“We need to identify customer segments with the highest propensity to purchase more over time.”
Use Case
How We Help
Segmentation allows for precise targeting of customers with a high propensity to buy again, reducing ad spend and improving retention with highly relevant campaigns.
Level
Intermediate
Personas Supported
Data & AnalyticsMarketingMedia & AdvertisingSales