Measure the lifetime value (LTV) of segments and individual customers to improve targeting and create highly relevant campaigns.
KPI ListCDP Value Drivers & Use Cases
Does this sound familiar?
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“We don’t have a handle on the lifetime value of different segments and individuals in our customer data.”
Use Case
How We Help
LTV predictive modeling identifies audiences with the highest likelihood to become high-value customers, enabling better segmentation for more relevant and contextual customer experiences and campaigns.
Level
Beginner
Personas Supported
Data & AnalyticsMarketingMedia & AdvertisingSales