“We want to identify at-risk customers before we lose them.”
KPI ListCDP Value Drivers & Use Cases
Does this sound familiar?
“We can’t connect the dots in our data across channels to help our customer service teams mitigate churn.”
“We’d like better models to predict propensity for churn.”
“We need better data and insight to know what content and approaches will most appeal to different customer segments.”
“What should we send to increase customer conversion?”
“We’d like to recommend products and related products, but we don’t know where to start.”
“We treat all support requests the same, but we’d rather offer tiers based on customer value or stage in the customer journey.”