Understand what content will be most resonant for segments and individuals to deliver highly personalized customer experiences.
KPI ListCDP Value Drivers & Use Cases
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“We need better data and insight to know what content and approaches will most appeal to different customer segments.”
Use Case
How We Help
- Content affinity measures user behavior to determine what products, offers or content are most relevant to a customer.
- Segmentation allows for precise targeting of offers, products or content for highly relevant customer experiences.
Level
Intermediate
Personas Supported
Data & AnalyticsMarketingMedia & Advertising